The Age of the Customer has Arrived.

President & CEO Magazine, February 25, 2014
According to the 2013 IBM Survey of C-Suite Executives, “digitally enfranchised and empowered customers lead the agenda” for C-Suite business strategy in 2014. As recently as 2004, the same survey has customer concerns as 6th on the list of issues that would drive change in their companies according to C-Suite executives. 
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