GREENWICH June 5, 2018 - by Ted Pryor. Many companies claim to be “customer focused”, but translating that declaration into action is very difficult. Traditional silos for marketing, sales, operations, finance and human resources can impede any effort to build a customer-focused culture. But a truly customer-focused culture, backed by great systems, will drive customer success and if your customers are successful, you will be successful. Getting this right can drive huge revenue and margin growth. Customer success should be a strategic imperative.
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